Mimelia DC
Creation of the visual identity and website redesign
Client
Mimelia DC
Context
Mimelia DC is a blog about movies, TV series, music, literature, culture, travels and lifestyle. A first version of the website had been online for severals years but the client wanted to update its visual identity and website.
Project
Creating the visual identity and website redesign.
The new logo is composed of two parts:
The new logo is composed of two parts:
- a logotype featuring the M of Mimelia DC, written in a serif font.
- it’s surrounded by a rhombus, a shape which brings dynamism because to stay standing, the rhombus has to spin on itself like a top.
- an ink stain which is a reminder not only of the writing process, but also of art in general, which is one of the blog’s subjects.
- a wordmark uses the name of the blog, written in a sans-serif font, that contrasts with the serif font of the logotype. The idea was to highlight the modernity of the medium used to talk about culture and arts.
My role in the project
UI Designer • Web Designer • Front-end web developer
My missions
- creating the visual identity (logo, color palette, typography, corporate identity and style guide)
- defining the user journey
- building sitemap
- creating user interfaces for web and mobile (wireframes, mock-ups, prototypes), on the basis of the brand identity created
- coding via WordPress
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