Laura Kirshenboim
Creation of the visual identity and website

Client
Laura Kirshenboim
Context
Laura Kirshenboim is a naturopath based in Dijon. She specializes in helping pregnant women, babies and children.
As part of the launch of her business, she asked me to create a website presenting her naturopathic expertise.
As part of the launch of her business, she asked me to create a website presenting her naturopathic expertise.
Project
Creation of the visual identity and website.
Laura Kirshenboim contacted me to develop her web presence. Already present on Instagram and LinkedIn, she was missing a tool that would enable her to present her business in greater detail. That’s why she asked me to help her create her website.
During our discussions, I immediately felt it was important to highlight Laura’s specialization in accompanying pregnant women, babies and children.
My visual research was therefore based on these targets. Whether in terms of color palette, photos or illustrations, I sought to bring out Laura’s empathy and benevolence, both as a naturopath and as a person.
Laura Kirshenboim contacted me to develop her web presence. Already present on Instagram and LinkedIn, she was missing a tool that would enable her to present her business in greater detail. That’s why she asked me to help her create her website.
During our discussions, I immediately felt it was important to highlight Laura’s specialization in accompanying pregnant women, babies and children.
My visual research was therefore based on these targets. Whether in terms of color palette, photos or illustrations, I sought to bring out Laura’s empathy and benevolence, both as a naturopath and as a person.
My role in the project
UI Designer • Web Designer • Front-end web developer
My missions
- creating the visual identity (logo, color palette, typography, corporate identity and style guide)
- defining the user journey
- building sitemap
- creating user interfaces for web and mobile (wireframes, mock-ups, prototypes), on the basis of the brand identity
- coding via WordPress
- updating the website