CANAL+
Creation of visuals for social media
Client
CANAL+ Sport
Context
FC Barcelona/Real Madrid and OM/PSG are unmissable games in the Spanish (Liga) and French (Ligue 1) football leagues, known respectively as Clásico (for the former) and Classico (for the latter). These two matches are the subject of a special communication campaign, as they are events both for the fans of these clubs and for CANAL+.
As the Web Designer for the Digital Division, my job was to create the promotional elements posted on social media.
As the Web Designer for the Digital Division, my job was to create the promotional elements posted on social media.
Project
Creation of visuals for social media (Instagram and Facebook).
Among the promotional elements to be created, the Digital Division asked me to come up with visuals summarizing the statistics of past matches. I therefore designed visuals highlighting the key figures.
To achieve this, the emphasis was placed on strong typographic work, based on CANAL+ fonts. To differentiate each visual, the background color used was chosen from among those of the logos for each league: red for Liga, blue for Ligue 1.
Among the promotional elements to be created, the Digital Division asked me to come up with visuals summarizing the statistics of past matches. I therefore designed visuals highlighting the key figures.
To achieve this, the emphasis was placed on strong typographic work, based on CANAL+ fonts. To differentiate each visual, the background color used was chosen from among those of the logos for each league: red for Liga, blue for Ligue 1.
My role in the project
Web Designer
My mission
- created visuals taking into account the CANAL+ graphic guidelines
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